Saturday, June 8, 2019

7 SEO Tips for Small Business

7 SEO Tips for Small Business

Do you need to do SEO with your website? if you want, you can read this article and get 7 SEO Tips for Small Business. The internet has brought so much innovation to the marketing arena.

An online presence has become a “must have” for almost all the businesses. But what if your business is Small?

Have you ever considered that? Yes, we all know that via an online presence anyone can increase the horizons of his/her reach globally, but what if your target audience resides in 50 km geographical diameter from your present location?
7 SEO Tips for Small Business
7 SEO Tips for Small Business

Do it such businesses need SEO service? The answer is affirmative of course. So here are 7 SEO Tips for Small Business.

1. Mention Location in Keyword:

It is the basic and still “not used by many” trick. You should use your location in your keywords. For example, if you are a web developer and SEO service provider in Xyz, then you should use your keywords like “Web Developer in Xyz” or “SEO service Provider in Xyz”.

Let’s have a look at how this trick will help you? Google’s ranking metrics depend on inbound links or backlinks and on search frequency conversion. If you use “Web Developer in Xyz” you will be linking your site to this anchor text.

when over time more and more people will be directed to your site. if someone will search for the same service and location. he/she will get you on the first position of Google Search!

2. On Page SEO:

Use your location in meta tags as well as meta description along with the body of the article. It will be best if you can use your location in the H1 tag of your page
.
SEO is important to attract your website to the first page of Google. Make proper SEO with your website. Make sure everything should be right.

Use your meta tags and descriptions for your brands. People always search on Google when they need to buy or sell something. That's why you have to tag your website on Google console.

Do not make any mistake while doing on Page SEO. Most of the time, we do not know how to do on-page SEO.  and therefore our page and website can get the first rank on Google. so, it is very important to learn SEO before submitting your articles on Google Search Console.

Off-page, SEO also has to do with your articles. Let's look at an example - First of all, we know what is off-page SEO? And how is it working with our website?

Whenever we read an article or watch a video, and when we leave a comment on the comment session with our website URL, then it is called off Page SEO.

By putting your website's URL or article in the comment box, you can get a high quality of backlink from those sites.  Whatever backlinks are links to your website, your business can easily reach the first page on Google.
So after doing On page SEO with your articles, you also have to do the off page SEO.

you might like also this one7 Common Link Building Mistakes

3. Locate Yourself Online:

Google places are the best location based service by Google. You should register and add location there for Search Engine Benefits based on location. Yahoo and Bing are also providing such services.

4. Get Listed in Local Directories:

Local Directory Listing not only provides you with a listing there but sometimes you will get a backlink from there too. And there are certain services which are more than useful such as IndiaMart (For Indian B2B).

5. Social Media Optimization:

There are plenty of local groups, communities and pages on Facebook. You can join them according to your location. You should be interactive there and then invite people to join your fan page or to visit your website. You can use effective location-based hashtags for campaigning your business.

You can put your website's URL into a group or other Facebook page. Many WhatsApp groups are also available online. You need to join these groups and send messages and post your articles on them. These are the methods you can use to promote your local business.

If you are making a video on the youtube channel, it can be the easiest way. It is so simple that you can create a YouTube channel by posting your commercial video. In India, people want to watch videos instead of reading an article.

6. Event Management:

You can organize an event if your social media page or contacts are so rich and can invite more and more people to attend the event. If you organize a program in your local area, where people gather to buy and sell most things. This can be a chance to boost your business.

7. Testimonial From Local Heavyweight:

If you can get a testimonial from a client or company or organization who has a higher local impact than it will help you to generate trust in your aspiring consumers. It will definitely increase the conversion of your website visitors into consumers.

These are not all but some of the tips for local business SEO. It will be more than helpful if you keep these tips in mind while designing a campaign for your local business.

Read also, 7 Common Link Building Mistakes

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